Consumers Prefer Safety Over Entertainment


Study says Consumers Concerned About Crashes

While navigation and surround sound are nice creature comforts to have, consumers are much more worried about technology that keeps them safe inside their vehicles. A recent report from J.D. Power shows that drivers are getting used to “auto-pilot” features like lane change assist, blind-spot detection and night vision. Basically, anything that can help a driver avoid a collision is now a more popular feature than satellite radio. Auto manufacturers are going to need to continue to develop safety features that may do away with driving altogether

Building Toward Driverless Cars

As collision prevention technology continues to improve, automakers are heading down a path where the end result will be driverless cars. “Small instances will begin to culminate [and lead to] self-driving vehicles,” said Kristing Kolodge, an editor at J.D. Power. The survey took a close look at three specific areas technology when it comes to driver assist: traffic-jam assist, limited help and fully autonomous driving. Fully autonomous was the most popular choice by far, followed in order by limited help and traffic jam assist. Other top technologies were rear view cameras and self-healing paint. Stop in at any of the Chapman Arizona dealerships and see what new safety features are available to protect your precious cargo.

Energy Efficiency, Infotainment at Bottom of List

Possibly because of low fuel prices and a proliferation of high gas mileage vehicles, consumers had little interest in technology that would help increase fuel efficiency. Features like active shutters to control aerodynamics and solar glass roofs did not resonate with respondents. Surprisingly, features like Apple CarPlay and Android connectivity were also low scores on the survey. “Lukewarm interest in these technologies that connect your phone to your vehicle coupled with consumer loyalty to their phone provide a unique challenge for automakers,” Kolodge said. Being tied to one choice of phone is something manufacturers will have to work out in the years to come. One option is to create radios that will connect both with Apple and Android operating systems.

Price Not a Major Concern

Younger buyers are used to paying more for technology, so the issue of price was not a major concern. Younger people said they would spend as much as $3,700 on important technology, while older buyers said $2,400 would be the top of the mark. Along with being used to spending more on technology, Kolodge pointed out that the younger buyers are also just coming into their peak earning years, while older buyers are looking at retirement. The Chapman Arizona dealerships have a variety of technology-filled vehicles at all different price points.

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